Great salespeople know that in order to persuade potential customers to buy, you must understand how buyers think.
It’s all about making people feel a certain emotion that will compel them to purchase.
How often do you want to get inside the heads of your customers?
All businesses want to know what makes their customers tick, and how they make their purchase decisions. Figuring that out, though, is a huge challenge.
This is especially true since every customer is different. Every person has their own likes, dislikes, values, motivations, dreams, and goals.
Nobody fits in a neat and tidy box.
Despite this challenge, companies go to great lengths to find out how their customers make the decision to purchase a product.
A whole branch of psychology is even dedicated to this subject: behavioral economics.
Although, some refer to it as buyer psychology.
It really is a fascinating subject once you start to dig into it.
While the psychology of buying may sound intimidating at first, you don’t have to go out and get a degree in psychology to learn about why people buy the products they do.
Let’s go over a few principles that psychologists have discovered about consumer behavior that may help you when you’re selling your own products.
You may find some of these facts to be quite intriguing.